![]() Many of those pieces of content were created by customers, further helping a brand launch and get its name out to more people.īuilding a long-term, growing brand means bringing customers back time and time again. Search for "unboxing” on Google and you’ll find countless blog posts, images, and videos. Photo courtesy of: The Marketing Geek Tweetįundamentally, people like sharing great experiences they’ve had. Seed uses eco-friendly custom product boxes for it's product packaging. Seed, a direct-to-consumer retailer selling probiotic supplements, uses simple yet delightful packaging made from mushrooms that dissolves underwater-an excellent touch for its target audience of eco-conscious buyers. While not all business owners have the budget of Apple, you can incorporate different, less costly ways to delight customers at every stage of the journey. The brand is known for high-end, glossy, and refined products, just like the package it is shipping. Packaging has become an extension of your brand for online retailers. That’s why it’s important to pay special attention to the touch points you do have available to create a memorable brand experience for customers and set yourself apart from competitors. The advantage of the efficiency of online shopping can come at the cost of the tactile, hands-on experience with a product before making a purchase. ![]() Online stores have fewer touch points to deliver delight compared to physical retail. Its purpose is to provide additional value for your customer and your business by way of creating a positive first impression of your brand identity-ideally, one that’s both memorable and shareable. In total, a branded packaging experience is a thoughtful selection of shipping and type of packaging materials in addition to the way you choose to present your shipped products. Many online retailers create a branded product packaging experience to delight customers and improve profitability. Product packaging is the process of designing, evaluating, and producing a container for your products. Get started with Shopify Shipping What is product packaging? ![]() When you ship with Shopify Shipping, you get access to pre-negotiated rates with carriers in the US, Canada, and Australia and you can manage your entire shipping and delivery process in one place. Streamline and save with Shopify Shipping ![]()
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